Built on Purpose
Price of Health was built on a simple realization.
True wellness isn’t about temporary motivation or quick fixes.
It’s about creating sustainable habits that become part of who you are.
Why We Exist
It started with a decision.
For years, I found myself repeating the same cycle—getting in shape, falling off, and starting over.
Eventually, I made a decision:
This would be the last time I ever had to “get back in shape.”
That decision changed more than my health. It changed the way I viewed wellness.
Price of Health was built on that realization.
True wellness isn’t about temporary motivation or quick fixes. It’s about creating sustainable habits that become part of who you are.
Mission & Vision
Two statements that guide every program, partnership, and experience we build.
Mission
We believe lasting change isn’t built through temporary motivation, but through consistent habits, education, accountability, and community.
Our purpose is to help people realize they’re capable of becoming the healthiest version of themselves—and give them the tools to make that change last.
Vision
Our Approach
Intentional action. Education. Accountability. Community.
At Price of Health, we believe lasting wellness isn’t created through quick fixes or temporary motivation. It’s built through intentional action, education, accountability, and community.
Rather than offering one-size-fits-all solutions, we meet people where they are and help them take the next step in their wellness journey.
Whether through coaching, nutrition, community experiences, or collaborative partnerships, our approach is centered on creating sustainable habits that lead to lifelong change.
Because when people are empowered with the right tools, surrounded by the right support, and committed to consistent action, wellness becomes more than a goal—it becomes a way of life.
The Person Behind the Mission
Earl Price, Founder of Price of Health.
Growing up, Earl wanted to be like Mike, just like so many kids of that era.
Sports became more than a game—they became his first introduction to discipline, competition, and the pursuit of becoming better.
That passion for athletics eventually grew into an appreciation for movement, fitness, and overall wellness.
But then, the hoop dreams faded.
And like many people, Earl found himself caught in the familiar cycle of being in shape, falling off, getting back in shape, and starting the process over.
After years of repeating that pattern, he made a decision that would change everything.
“This would be the last time I ever had to get back in shape.”
That commitment became the foundation of Price of Health.
Today, Earl leads Price of Health with a simple belief:
Lasting wellness is created through intentional action, education, accountability, and community.
His mission isn’t just to help people improve their health—it’s to empower them with the confidence and tools to make that change last.
Where It Leads
Whether you're beginning your personal wellness journey, looking to strengthen your organization, or hoping to create a healthier community, every lasting transformation starts with a single decision.
We’re here to help you take that next step—with the guidance, support, and community to make it last.
Health is the Investment.The Return Is Everything.